Greenhill -- M&A Negotiation This Upcoming Thursday!


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Candy Crush Goes Public!

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We all have a love-hate relationship with the Candy Crush Saga. It's addicting to play yet equally frustrating when that one last bubble can't be popped. Well, the publisher of this game, King, has filed confidentially for an IPO. Based in London, King is following Twitter's footsteps in the IPO process. Although they filed confidentially, they announced the IPO soon before the investor roadshow begins. Some worried skeptics predict that King could face the same fate as Zynga. Zynga started with relatively normal valuations at about $11/share. But after struggling with generating revenue and a lack of consumer demand for their games, Zynga fell off the radar. Now they're sitting at 3.78, well below their IPO price. So what makes King a better investment? Well let's focus on Candy Crush. On my Android phone alone, I see that Candy Crush has over 100 million downloads. Let's double that for all the IPhone users out there. Then let's add a few million for the p...
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Things We Now Know

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